What is a Membership Survey?

A Membership Survey provides a structured and confidential way for your members to provide direct feedback on their experiences, needs, motivations, and preferences.

Whether you’re a trade association, professional body, trade union or learned society, your organisation can use a Membership Survey to understand your members’ perceptions and experiences.

A Membership Survey can help to gather feedback on topics including communications, events, resources, value, and services.

What are the benefits of a Membership Survey?

• Taking a data-driven approach to understanding how your members experience and value your membership offer.
• Show your members that you’re listening and use their feedback to evolve your membership offer.
• Increase member retention by understanding their needs and addressing pain points.