There is real variation in how not-for-profit organisations feel about their engagement survey response rates.
Some say they are pleased, and many say their response rates are lower than they hoped for.
Some of the barriers to getting good response rates that not-for-profit organisations are facing include:
- Time commitment and workload of staff
- Repetitiveness and survey fatigue
- Relevance and not understanding the importance of the survey
- Confidentiality and trust
- Lack of action taken
Good survey communications can help to address a number of these barriers.
In this guide we detail key messages to include in your survey communications to overcome some of the barriers listed above. We also share our suggestions on some good channels and approaches to use.