People Count 2020

People Count 2020 Publications are now available to purchase

Please note that the People Count 2020 study is now closed and the reports are now available to purchase. 

Why take part in People Count?

People Count is the annual study for the not-for-profit sector, enabling you to compare your key HR metrics with not-for-profit benchmark data, and make solid evidence-based strategic decisions.

Topics Covered

Hundreds of organisations have taken part in People Count since it began in 2002. The study provides you with online tools to drill down deep into your own results. You can compare your results with 7-20 organisations of your choice, as well as the whole sample. You can also benefit from learning about others’ good practice and share your experiences through the Contact Zone.

In 2019, with the input of a steering group, we changed the structure of the study to better reflect the needs of those taking part. This means that People Count continues to measure what is important, is less time-consuming to complete, and provides you with benchmarks to assess your own position and to set goals on key metrics.

People Count is a tool that, in conjunction with other information about your organisation, can be used to measure the effectiveness of key areas such as recruitment, absence management and learning & development.

If you have any questions about how the study works or how you can use your results to shape your strategy, please send us an email.