Benchmarking Studies
People Count 2021
Benchmark key HR and workforce management metrics against others in the sector, identify areas for improvement, build a case for change, and track progress.
What is People Count?
People Count is the annual study for the not-for-profit sector, enabling you to compare your key HR metrics with not-for-profit benchmark data, and make solid evidence-based strategic decisions. Topics covered include:
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“People Count is a must-have for our HR team. It allows us to compare ourselves and our HR metrics to other relevant organisations and gives us the confidence we need to make decisions on our policies and renumeration packages for staff”
Alex Taylor, HR Manager (Systems, Data and Support), Crisis U.K
Why take part in 2021?
This year the study will cover the period April 2020 – March 2021, measuring the impact of COVID-19 on not-for-profit organisations’ key HR and workforce metrics.
Learn how your peers in the not-for-profit sector are approaching key topics such as remote working, as well as their good practice in other areas.
Understand and compare your diversity statistics and other key HR and workforce metrics with 7-20 peer organisations of your choice, as well as the whole sample.
Taking part provides you with the online tools to drill down into your organisation’s results, and the full set of published reports.
It is an essential tool for measuring the effectiveness of key areas such as recruitment, absence management and learning & development.
People Count 2021 Brochure
Everything you need to know about the People Count 2021 study in one place.
Download for free and share with your colleagues.
Download Brochure
How does it work?
When you sign up to People Count, we’ll send you login details to access the online questionnaire. Then:
People Count 2021 pricing
| Early Bird offer (until 31.05.21) |
Standard price (from 01.06.21) |
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| Income | Member* | Non-member | All |
| <£5m | £370 | £405 | £810 |
| £5m – £10m | £470 | £505 | £810 |
| £10m – £25m | £570 | £605 | £810 |
| £25m + |
£670 | £705 | £810 |
Prices exclude VAT.
* Members of AMHP, Charities HR Network, Hospice UK, NUS, VODG, NCVO
