Benchmarking Studies

People Count 2020

Benchmark key HR and workforce management metrics against others in the sector, identify areas for improvement, build a case for change, and track progress.

People Count 2020 Publications are now available to purchase


Please note that the People Count 2020 study is now closed and the reports are now available to purchase. 


Why take part in People Count?

People Count is the annual study for the not-for-profit sector, enabling you to compare your key HR metrics with not-for-profit benchmark data, and make solid evidence-based strategic decisions.

Topics Covered

  • Composition of Workforce
  • Recruitment and Selection
  • Retention
  • L&D
  • Appraisal and Performance Management
  • Absence Management
  • Employee Relations
  • The HR Function
  • Reward
  • Future Developments


Hundreds of organisations have taken part in People Count since it began in 2002. The study provides you with online tools to drill down deep into your own results. You can compare your results with 7-20 organisations of your choice, as well as the whole sample. You can also benefit from learning about others’ good practice and share your experiences through the Contact Zone.

In 2019, with the input of a steering group, we changed the structure of the study to better reflect the needs of those taking part. This means that People Count continues to measure what is important, is less time-consuming to complete, and provides you with benchmarks to assess your own position and to set goals on key metrics.

People Count is a tool that, in conjunction with other information about your organisation, can be used to measure the effectiveness of key areas such as recruitment, absence management and learning & development.

If you have any questions about how the study works or how you can use your results to shape your strategy, please send us an email.

Download the People Count 2020 Brochure

Download the People Count 2020 brochure to find out more.

Download Brochure

Everything you need to know

How it works

When you sign up to People Count, we’ll send you login details to access the online questionnaire.  Then:


People Count 2020 timetable

Bookings welcome October 2019
Questionnaire available April 2020
Early-bird prices expire 01 May 2020
Deadline for completing questionnaire 31 July 2020
Publication of reports August
Results Webinar September
Product Training Webinar September

People Count 2020 pricing

Early Bird offer
(until 01.05.20)
Standard price
(from 02.05.20)
 Income Member* Non-member All
<£5m £350 £385 £780
£5m – £10m £450 £485 £780
£10m – £25m £550 £585 £780
£25m +
£650 £685 £780


Prices exclude VAT.

* Members of AMHP, Charities HR Network, Hospice UK, NCVO, NUS, VODG


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Our partners

Association of Mental Health Providers Charities HR Network Hospice UK National Union of Students NCVO Voluntary Organisations Disability Group

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