Benchmarking Studies

People Count 2022

Benchmark key HR and workforce management metrics against others in the sector, identify areas for improvement, build a case for change, and track progress.

Sign-ups for the People Count 2022 benchmarking study are now closed. The deadline for data submission has passed and the reports will be published soon.


What is People Count?

People Count is the annual study for the not-for-profit sector, enabling you to compare your key HR metrics with not-for-profit benchmark data, and make solid evidence-based strategic decisions. Topics covered include:

  • Diversity
  • Remote Working
  • Recruitment and Retention
  • L&D
  • Appraisal and Performance Management
  • Absence Management
  • Employee Relations
  • The HR Function
  • Reward
  • Future Developments

Benchmark your HR and workforce metrics against UK not-for-profit organisations working in housing, mental health, social care and other areas. See exactly who you can benchmark against.


“People Count is a must-have for our HR team. It allows us to compare ourselves and our HR metrics to other relevant organisations and gives us the confidence we need to make decisions on our policies and renumeration packages for staff”

Alex Taylor, HR Manager (Systems, Data and Support), Crisis U.K


Why take part in 2022?

  • Understand and compare your diversity statistics and other key HR and workforce metrics with 7-20 peer organisations of your choice, as well as all participating organisations.
  • Learn how your peers in the not-for-profit sector are approaching key topics such as remote working, as well as their good practice in other areas.
  • Taking part provides you with the online tools to drill down into your organisation’s results, as well as all three published reports.
  • It is an essential tool for measuring the effectiveness of key areas such as recruitment, absence management and learning & development.


“The People Count survey has allowed us to carry out a comprehensive ‘check on ourselves’ – not only with regards the way we record, process and analyse our HR data but as a benchmark to inform our people strategy and drive our engagement.”

Sarah Jackson, HR and Development Manager, Bucks Student Union


How does it work?


People Count 2022 timetable

Bookings welcome January 2022
Study opens – online questionnaire available 4th April 2022
Early-bird prices expire 27th May 2022
Deadline for submitting data 24th June 2022
Publication of reports 29th August 2022

People Count 2022 pricing

  Early Bird offer (until 27.05.22) Standard price (from 28.05.22)
 Income Member* Non-member All
<£5m £400 £435 £840
£5m – £10m £500 £535 £840
£10m – £25m £600 £635 £840
£25m + £700 £735 £840

  Prices exclude VAT. * Members of AMHP, Charities HR Network, Hospice UK, NUS, VODG, NCVO


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Our partners

Association of Mental Health Providers Charities HR Network Hospice UK National Union of Students NCVO Voluntary Organisations Disability Group

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