Benchmarking Studies

People Count

Benchmark key HR and workforce management metrics against others in the sector, identify areas for improvement, build a case for change, and track progress.

Why take part in People Count?

People Count is the annual study for the not-for-profit sector, enabling you to compare your key HR metrics with not-for-profit benchmark data, and gain a solid evidence-base to make sound strategic decisions.


  • Composition of Workforce
  • Recruitment and Selection
  • Retention
  • L&D
  • Appraisal and Performance Management
  • Absence Management
  • Employee Relations
  • The HR Function
  • Reward
  • Future Developments

Hundreds of organisations have taken part in the study, since it began in 2002. It provides you with the online tools to drill down deep into your own results, and enables you to benchmark with 7-20 organisations of your choice, as well as the whole sample. You can also benefit from others’ good practice, and share your experiences through the Contact Zone.

The 2019 People Count study has now closed and reports are available in the publications section of the website. You can still take part in the latest study as an ‘out-of-cycle’ participant. Your results will not be included in the whole sample but you are able to benchmark your results against your chosen peers and the whole sample. To find out more, please email Clare Harris or call +44 (0)1865 263720.

Download the People Count 2019 Brochure

Download a copy of the brochure to find out more about People Count 2019.

Download Brochure

Everything you need to know

How it works

When you sign up to People Count, we’ll send you login details to access the online questionnaire.  Then:

People Count timetable

Bookings welcome October 2019
Questionnaire available April 2020
Early-bird prices expire 24 April 2020
Deadline for completing questionnaire 29 May 2020
Publication of reports August
Results Webinar September
Product Training Webinar September

People Count 2020 pricing

Early Bird offer
(until 24.04.20)
Standard price
(from 25.04.20)
 Income Member* Non-member All
<£5m £350 £385 £780
£5m – £10m £450 £485 £780
£10m – £25m £550 £585 £780
£25m +
£650 £685 £780


Prices exclude VAT.

* Members of AMHP, Charities HR Network, Hospice UK, NCVO, NUS, VODG


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Our partners

Association of Mental Health Providers Charities HR Network Hospice UK National Union of Students NCVO Voluntary Organisations Disability Group

Get in touch

+44 (0)1865 263720

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11-12 Cornmarket Street

Company No: 4509427