Benchmarking Studies

People Count

Benchmark key HR and workforce management metrics against others in the sector, identify areas for improvement, build a case for change, and track progress.

Why take part in People Count?

People Count is the annual study for the not-for-profit sector, based on these key HR topics:

  • Composition of Workforce
  • Recruitment and Selection
  • Retention
  • L&D
  • Appraisal and Performance Management
  • Absence Management
  • Employee Relations
  • The HR Function
  • Reward
  • Future Developments

Hundreds of organisations have taken part in the study, since it began in 2002. It provides you with the online tools to drill down deep into your own results, and enables you to benchmark with 7-20 organisations of your choice, as well as the whole sample. You can also benefit from others’ good practice, and share your experiences through the Contact Zone.

People Count 2018

The questionnaire has now closed. The reports are now available to buy online.

Everything you need to know

How it works

To take part in People Count 2018, please complete the booking form at the bottom of this page. Once signed up, we’ll send you login details to access the online questionnaire.  Then:

Watch these videos to find out more about People Count, the benefits of taking part, and what the study involves.

Why People Count?

The People Count Process

People Count timetable

Bookings welcome Now
Questionnaire available April
Early-bird prices expire 4 May
Deadline for completing questionnaire 15 June
Publication of reports August
Results Conference September
Product Training September

People Count 2019 pricing

Early Bird offer
(until 04.05.18)
Standard price
(from 05.05.18)
 Income Member* Non-member All
<£5m £320 £355 £750
£5m – £10m £420 £455 £750
£10m – £25m £520 £555 £750
£25m +
£620 £655 £750

Prices exclude VAT.

* Members of AMHP, Charities HR Network, CharityComms, Hospice UK, NCVO, NUS, VODG


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Our partners

Association of Mental Health Providers Charities HR Network Charity Comms Hospice UK National Union of Students NCVO Voluntary Organisations Disability Group

Get in touch

+44 (0)1865 263720

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Agenda Consulting
27 Park End Street

Company No: 4509427